Show and sell — nothing fills shopping carts like video

Brightcove Retail and E-Commerce product video content and information on a tablets, smartphones, and screens

Retailers and e-commerce sites build stronger connections, create deeper engagement, and make more sales when shoppers press play.


Integrations with Shopify, Instagram, and others make it easy for retail and e-commerce brands to stand out, sell more, and increase customer loyalty with video.

How can your brand get noticed when potential customers are bombarded with up to 10,000 sales messages every day? With video. Showing how your products or services make life a little (or a lot) better for viewers is a surefire way to generate sales and revenue. Retail and e-commerce video lets you reach your audience wherever they are, from social media to their living rooms, and making your video shoppable takes viewers directly to your site to buy.

  • Meet shoppers at every point on the customer journey via integrations with social media platforms like Instagram, brand websites, and e-commerce storefronts powered by Shopify, Adobe Magento, and Salesforce Commerce Cloud
  • Give customers more of the information they want with product videos, demo videos, video reviews, and more video-first content to help them decide to buy
  • Efficiently manage and distribute your video content with a centralized platform that keeps it organized, accessible, and searchable to the teams who need it

Get a demo

A woman is outside window shopping with her smartphone.

Interactivity and shoppable video make the connections that make sales.

Did you know that 53% of shoppers engage with a brand after seeing a video they like on social media? And 76% report having purchased a product or service after watching a video for it. Video — especially interactive and shoppable video — gets shoppers involved, invested, and motivated to buy. As brands look for new ways to attract and engage customers, interactive video-on-demand and live-streaming shoppable experiences open new opportunities to connect with audiences, deliver more immersive experiences, and empower buyers to make more confident purchase decisions.

  • Unlock your creativity with a variety of interactive experiences such as click-to-purchase video overlays, personalization elements, and branching, which allows customers to select video content that is relevant to their buying journey
  • Better understand what’s resonating with your audiences by tracking engagement with interactive video elements, and continuously optimize your content with the insights you gather
  • Deepen engagement and build a stronger customer community with live chat and other interactive features like quizzing and polling to encourage your audiences to go from passive viewers to active participants (and ultimately buyers)

Create the connections that lead to conversions. Download our retail and e-commerce guide Humanize the Online Experience and learn how.

A man is cooking food inside his kitchen.

The key to growing revenue is growing relationships.

Retail and e-commerce video is incredibly versatile. You can use it for everything from building awareness of your brand to maintaining relationships with your customers after they buy. Whether publishing on-demand videos or hosting live streams and virtual events, you can create buzz around new products, keep existing ones top-of-mind, and welcome customers from all over the world on whichever device they prefer. And retail video doesn’t have to be expensive. Its ability to scale means that as your viewership grows, so does your ROI.

  • Expand the reach of your brand with video and deliver an immersive experience that will keep your audience coming back
  • Build stronger customer relationships with video data and analytics that tell you what audiences are viewing, how engaged they are, and what you should be doing more of
  • Offer an experience that can effortlessly scale to deliver beautiful video to millions of concurrent viewers with the help of a trusted streaming provider serving leading enterprise and media brands all over the world

Get a glimpse of The Future of E-Commerce and Retail Live Streaming in this eye-opening blog post.

A couple is watching a video and laughing.

Don’t wait for customers to come to you. Let retail and e-commerce video take you to them.

Getting your brand in front of prospects and customers, holding their attention, making it easy for them to make a purchase, and building loyalty with great experiences—these are things video does better than any other medium. And Brightcove can help you do them better than any other partner.

  • Deliver flawless, media-grade video experiences audiences will love with our industry-leading Video Cloud platform
  • Enjoy the peace of mind of knowing your brand’s video content is safe on a platform that doesn’t compromise on security and that can scale effortlessly as you grow
  • Keep your streaming content up and running 24/7/365 wIth help from Brightcove’s global support team

Want to know the latest? Learn How Video Helps Retailers Keep Up With Market Trends.

A person is reading a Brightcove E-commerce video survey report on a laptop

Using E-Commerce Video to Drive Sales

Read what over 1000 online shoppers had to say about how video influences their purchase decisions.

Get the report

Here are just a few of the great retail and e-commerce brands we’ve worked with.

YOOX logo
H&M logo
Macy's logo
MAC logo
GameStop logo
Models on the runway of a Hugo Boss fashion event

Innovation and experimentation are part of every Hugo Boss fashion show. Only this time, it wasn’t only on the runway.

Hugo Boss logo

Show more – sell more

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Partners and integrations

In addition to these, check out the incredible variety of integrations available in the Brightcove Marketplace.

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