How the Sydney Symphony Used Video to Make the World Their Concert Hall
Formed in 1932, the Sydney Symphony Orchestra, Australia’s premier orchestra, has a firm grasp on the 21st century with a deep commitment to livestream and on-demand performances.
TAKE A BOW, VIDEO
The Sydney Symphony Orchestra has one mission: to share the magic of symphonic music as widely as possible. They want more people in more places to experience the wonder of orchestral music. What makes that possible? Video - the most robust and effective medium for arts and entertainment organisations. Not only does video add value for existing symphony patrons, it also brings in new audiences who might not be able to get to Sydney to attend a performance in person.
The SSO uses the power of video in several key ways:
- As part of its regional outreach program, the Sydney Symphony Orchestra hosts live events with state libraries, schools, and conservatories.
- Its international fans can watch video performances from the comfort of their home anywhere around the world.
- The Sydney Symphony Orchestra also leverages their wealth of video content to market and sell tickets to live performances.
According to the Australian Council for the Arts, 3 in 4 Australians are engaging with culture online. Twenty-eight percent have discovered a new artist, performance, or work online, and 1 in 3 has paid for a digital entertainment experience.
These stats are encouraging for the Sydney Symphony Orchestra as well as every other arts, entertainment, and media organisation. Audiences are waiting, they’re hungry for content, and a first-rate video experience will keep them coming back for more.
BRIGHTCOVE HELPS ORCHESTRATE SUCCESS
Even before the COVID-19 pandemic, the Sydney Symphony had been using the power of video to increase its audience base. So during the 2020 lockdown, the Sydney Symphony was ready to reach new audiences with a seamless transition to pre-recorded, on-demand digital concerts and productions all streamed through Brightcove.
The Sydney Symphony Orchestra wanted a bespoke experience for their audiences - a 100% brand immersion before, during, and after the event. The orchestra insisted on a video partner who ensured business continuity, delivered a quality livestream performance, and offered the most exceptional sound quality possible.
With Brightcove Gallery® and Brightcove Live®, every performance met the highest standards of the organisation while giving listeners and viewers a front-row seat. From the gentle whisper of a violin to the deep rumble of the timpani, every note and nuance was powered by Brightcove.
You might not find a lot of trained clarinet players at Brightcove. But when it comes to creating industry-leading video solutions for organisations like the Sydney Symphony Orchestra, we have what it takes to reach audiences far and wide.
Check out the Sydney Symphony Orchestra’s 2021 season lineup here.
