Transitioning to Digital for an In-Person Events

Some event businesses have such an "in person" mindset that they can't imagine offering a digital experience. That is, until they do --- then their typical reaction is, "Why didn't we do this sooner?" In this episode, Brightcove CMO, Jennifer Smith, talks to Graham Wright, Director of Content and Digital Services for the Boston Symphony Orchestra about what he discovered when the storied organization made the transition to digital.